Dress for Success
Have you ever stared at a closet full of clothes but felt like you had nothing to wear? When you are going to a club, it's a annoying. When you're going to a business meeting, it's costly. We've all read the studies and articles demonstrating and describing the importance of a first impression and physical appearance to making your business a success. But when you are preparing to meet a new client next week, what do you do about it? What do you wear?
Let us introduce you to some local shops, headed by Toronto entrepreneurs, with the merchandise you need to dress for success.
When you think of branding, what comes to mind? When I think of a brand, what comes to mind is a recognizable, well-known image (logo) commonly seen on advertisements and commercials that is connected to a company (i.e., Tropicana Orange Juice). However, branding encompasses much more than just your logo. Branding is an expression of your entire business, and additionally a way of communicating your businesses values and attributes. A successful brand is imperative, as it will help you sell your product and ultimately create an experience for your clients that they will not forget.