All the Skills Necessary
The last two weeks have been eye-opening. Public relations seems to demand a bag full of skills. In the last fortnight alone I have been writer, audio editor, director, web designer, model, stylist, coach, accountant, booking agent and strategic planner. Whaaaaat will need to be done next?! Only time in this business will tell me what I need to learn.
Socrates said, “I am the wisest man alive, for I know one thing, and that is that I know nothing.” As usual, Socrates is right.
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Event planning is just one tactic in the PR professional's arsenal...