Posts tagged athletics
Finish Line Marketing: 5 Guidelines for Finish Line Marketing

But marketing your business is like training for a competition. There are a thousand unsexy elements of what it takes to run your business and sell your products that your customer is not interested in knowing. 

Marketing your business online and off requires finish line marketing. Your customers want to see the results. Your customers want to participate in your triumphant moments. Occasionally, your customers even want a peek at your process but only insofar as it builds their trust in your ability to understand and solve their problem. 

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Storytelling: can art and business coexist?

Narrative is a powerful tool to gain the hearts and minds of an audience.

Have you ever felt warm and fuzzy toward someone after reading their biography?

Sebastian Horsely

Ever excused a horrible deed when you learn the reasoning that lead to the action?

Alive

Do you want to learn more about a business after reading a compelling About Us page? 

Mail Chimp

Good storytelling is an excellent method of securing the interest and attention of your customers. I cannot stress enough how important persuasive writing is to developing your brand and making a distinct impression on your audience. 

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