Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Event planning is just one tactic in the PR professional's arsenal...

ArticleNaa-Larley KarikariApril 13, 2015contact us, event planning, public relations, stakeholder management, client relations, creativity, project management, reputation management, public relations vs event managementComment

Three Reasons Why You Need a Strategic Marketing Plan

Great marketing is one of the key ingredients in the recipe for a thriving business. It’s not enough to create a product and put up signs. Marketing enables you to get your product in front of eyes in a way that’s less intrusive than advertising. To get the most out of your marketing efforts, you have to implement an effective strategy. Here are three reasons why:

ArticleBarbara InnissDecember 24, 2014business marketing, marketing strategy, set goals, goal setting, business goals, contact us, custom marketing report, customized marketing, listicle, listComment

5 Tip Tuesday: How You Can Support a Woman In Business

We’ve made it clear that we want to see more women succeed in the workplace. Too many women are afraid to go after what they want, and those without apprehension are still faced with a number of obstacles. This week, we’ve got 5 tips on how you can support a woman in business.

ListicleBarbara InnissNovember 25, 2014mentorship, enouragement, contact us, celebrate, success, support, shop the neighbourhood, women in business, women supporting women, support local, Toronto, Mississauga, GTA, Greater Toronto AreaComment

5 Tip Tuesday: How to Appeal to Your Audience

Your audience should be everything to you. If your viewers (or customers) aren’t happy, your business is in trouble. All of your actions, both online and off, affect the way you are perceived by potential clients. This Tuesday, we’ve got 5 tips on how to appeal to your audience.

ListicleBarbara InnissNovember 18, 2014photography, audience, customer service, customer outreach, networking, network, recognition, shour out, entrepreneur, collaboration, shoutout, change, edit, contact usComment

The Blue Pill

So you're an unknown business but you want to be a giant figure in your industry. Money is not enough for you because you want to me acknowledged as a leader. Here are some of the content and techniques that bring you the attention!!! attention!!! attention!!! you desire:

AdviceNicole BedeauSeptember 4, 2014blue pill, whitepapers, blog, blog post, webinar, subject expert, quality content, content, content creation, webinars, personal bios, contact us, photos, photo, instagram, industry expertComment

Words of wisdom for websites

For businesses headed by one smart and savvy person like you a website is the first step to achieving a serious online presence.

ArticleNicole BedeauJuly 14, 2014FAQ, more information, testimonials, website, copywriting, writing, About Us, About Us page, customer service, customer outreach, strategic marketing, strategic communication, contact usComment

5 Tip Tuesday: 5 Tips for Bloggers

Videos are king, photos are knights and 4 more tips for becoming a top blogger.

ListicleNicole BedeauJune 10, 2014photo, video, video marketing, cloud storage, hyperlink, blogging, bloggers, business advice, niche, specialize, contact usComment

Storytelling: can art and business coexist?

Narrative is a powerful tool to gain the hearts and minds of an audience.

Have you ever felt warm and fuzzy toward someone after reading their biography?

Sebastian Horsely

Ever excused a horrible deed when you learn the reasoning that lead to the action?

Alive

Do you want to learn more about a business after reading a compelling About Us page?

Mail Chimp

Good storytelling is an excellent method of securing the interest and attention of your customers. I cannot stress enough how important persuasive writing is to developing your brand and making a distinct impression on your audience.

AdviceNicole BedeauJune 4, 2014contact us, business, marketing coaching, marketing, storytelling, artist, athletics, robert munsch, dan brown, j.k. rowling, writers, authorsComment