Lately a few of you have asked about if or when I'll be hosting another seminar for makeup artists. #GTAMUA was a great event and I am working on producing another event for makeup artists and makeup lovers from the GTA. This time I will be collaborating with Makeup Artists Organization Ontario to provide a stellar opportunity for makeup artists and makeup lovers to learn, network and have fun!

To launch this new partnership we would like to give you something...

5 Tip Tuesday: 5 ways to sell results

Each industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings not features is the key to success.

Everybody Wins!

Kanye has provided the Pan Am games with an extra level of publicity they couldn't have hoped for. This is the beauty of a great strategic partnership and sponsored collaboration. The games pays Kanye an astronomical amount for him to perform and Kanye gets people talking about the event just because he is in it: everybody wins!