Posts tagged advertising
My Run-In With AdRoll

Considering advertising your small business online with Adroll? 

99% of the time I suggest a product to you it's because I tried it first. So I went to the Adroll website, set up an account and let it rip. They say 'curiosity killed the cat' and for this black leopard that was certainly true. 

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Billboard World

As the billboards, video screens and signs religious recruiters carry at the corner become bigger, bolder and brighter a weird thing starts to happen, you don't notice them!

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Everybody Wins!

Kanye has provided the Pan Am games with an extra level of publicity they couldn't have hoped for. This is the beauty of a great strategic partnership and sponsored collaboration. The games pays Kanye an astronomical amount for him to perform and Kanye gets people talking about the event just because he is in it: everybody wins!

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Advertising vs. Marketing: What's the Difference?

If you’re running your own business, I don’t have to tell you the importance of making every last dollar count. There are times when money is tight, and if you can cut corners, you will. When budgeting, entrepreneurs tend to place advertising and marketing last in order of importance, but they’re essential for the growth of your business. In order to use your money effectively, you need to understand how both of them work. There’s a lot of overlap between advertising and marketing, which makes them easy to confuse. 

So what’s the difference?

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5 Tip Tuesday: Don't Get Sued

Business owners often believe that because they’re promoting their goods or services with the best of intentions, they needn't worry about the law. However, the Canadian Code of Advertising Standards lays out strict rules about what can and cannot be done through advertising. This week, we’re going to tell you five of the rules that could save you from getting SUED.

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