If you’re running your own business, I don’t have to tell you the importance of making every last dollar count. There are times when money is tight, and if you can cut corners, you will. When budgeting, entrepreneurs tend to place advertising and marketing last in order of importance, but they’re essential for the growth of your business. In order to use your money effectively, you need to understand how both of them work. There’s a lot of overlap between advertising and marketing, which makes them easy to confuse. 

So what’s the difference?

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